Joined session progress

Kelly from http://www.FrontDoor.com, HGTV

4.  Help visualize

5.  Start a dialogue

FrontDoor used Connect with Facebook

Initiate online conversations by sharing content & ideal listings for FTHB

6. The Twittersphere

Search revealed that most Tweets are related to the $8,000 tax credit

Drive traffic to rent versus buy section of your web site

7.  Target Transition Points

Go the apartment sites

Lot of people using Yelp, too?

8.  Sweepstakes

Reward FTHB based on their needs: 

Downpayments

Post-close cash (for makeover)

9.  Get FTHBs involved

ZipRealty got something innovative going?

Lennart info campaign, interactive

Where do you feel most like Home

10.  Participatory communities

Rate my space, so popular, HGTV turned into a TV program!

10.A  Peer Power

Viewership way up on HGTV