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CopyBlogger Keynote

Page history last edited by RealEstateCafe 14 years, 8 months ago

CopyBlogger: "I don't like real estate agents." If you are not part of the "sea of same" you need to get that through.

Do more handholding with your customers

If you are willing to do GREAT content, you will be competitive.

What makes a blog GREAT?

Personal and entertaining (not for everyone)

Friendly & Authority

Authority always works, it's human nature

Treat your readers "like dogs." ie. give them a reward, like giving a treat to a dog

Goal: Create content or advertising that is TOO GOOD to throw away!

Who are you creating cookies for today?

What should you add?

Specialization

Geography is NOT specialization

"define who the ideal customer is for you, and specialize in that type of customer"

Killer special report: 10 things to watch out for if you sell your condo without an agent

Create special reports: Create content once, don't have to keep answering the same FAQ's

Another special report idea: How do downsize without sacrificing your quality of life

FAQ vs FRO: Frequently Referenced Objections (to doing business with you) Who is your perfect client & what to they need to know?

Other Twitter posts: Done email is the killer app! #icsf (via Sonia Simone)

Every page must have ONE THING, and only one thing you want your client to do! Must be as obvious as a Fezcat

Want a special report that will help us make some money

Need to create a BIG CLICK HERE to get clients to opt into email campaign, or special report