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Duet:  Prudential vs Trulia

Page history last edited by PBworks 16 years, 7 months ago

Duet:  Russ Capper of Prudential vs Pete Flint of Trulia

8/1/07

 

We found that the majority of consumers who are using Trulia Voices are getting answers in 20 minutes

 

Consumers can see what that agent is writing about, and if they like what they see, they can use that agent

 

Q:  Who is going to build the audience for social media in real estate, and how can the people in this room help create it?

 

Trulia:  The audience creates the content, not the company, and the audience rates itself

 

Q:  What is Web 2.0 at Prudential?

 

Prudential: 

 

Is this a duet or a dual?

 

If everyone does a blog, and

 

I think social media in real estate is a good idea.  There is a problem with social media.  The company is supposed to be transparent, but the public can pretend to be whoever they want.

 

At the end of the day, you want to look at all listings in a neighborhood, and maybe you don't care about what people think about individual listings. Particularly when people, including Realtors, can be very disparaging about rival listings.

 

Q:  How can there by community discussions if you are limited by Fair Housing Laws?

 

Missed lots of notes

 

 

 

Flashback:

 

Russ Capper stood up in the 1990s to some things that were illegal

 

 

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Book giveaway to conference attendee who traveled the furthest:

 

Brisbane, Australia

 

Melbourne, Australia

 

Perth, Australia  (winner!)

 

Brazil

 

Romania

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