New Kids on the Block
8/2/07
My-Currency.com / HomePredict.com
People powered valuation model, not machine
People can come in and see what people think with prices in their zipcode
Built a comprehensive social networking tool around that
Have a Q&A platform,
If you are a professional, you can get involved in a conversation about pricing. That is
Wisdom of Crowds around home prices. Kind of like the neighborhood chatter about home prices.
Focused on the
Pulling in listings from various sources.
HomePredict.com
Privately funded now, looking for funding.
YPulse.com
Started in 2004, focusing on what young people in generation Y are doing
Audience ranges from marketing professionals to ministers
Millennials: Bulk of coverage is on teens, 13 to 18 years old
Q: How can we help you?
StreetAdvisor.com
Encourage real estate professionals to log on and become a log expert. Earn points for adding content.
RealEstateVoices.com / HomeThinking.com
Looking to help build credibility
Estately.com
Looking to make referrals to agents, modest referral fee -- 12% in Seattle, their first market and hope to rollout to other markets. Will make it easy for bloggers
My-Currency.com / HomePredict.com
We can push application out in a cobranded fashion so it's an opportunity for anyone who has customers, to make their site even more sticky.
Ready to push out their application to anyone who wants to adopt it.
YPulse.com
Teens are living a totally wired lifestyle. They've grown up with this technology and because they have grown up with cellphones, they are tethered. They are in contact with parents everyday. The hovered parents generation.
Tend to be politically less concerned, but involved in new consumer activism -- like (product) RED. Expressing their views through commerce.
Q: How do generational differences impact lives?
Galen: My generation lives public lives. So when we make decisions, like buying a home, we involve our friends and peers.
Karim: This generation expects to talk back. Our lives are more rich because we have these broader circles. The term now is "life-streaming."
Q: Brad, haven't figured out how to make Facebook "purposeful." Any advice?
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