Keynote:  The New Media Roller Coaster

Cynthia Gordon

VP, New Media Marketing, Universal Orlando Resort

 

10/15/08

 

THE CONSUMER IS IN CONTROL

 

Interview YouTube founders:

 

New media vs old media

 

Not putting old media out of work, just distributing more widely

 

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CNN i-Report

 

All of us are citizen journalists NOW!

 

Saturday Night LIVE parody

 

Want you to get as close as possible to exploring building during a hurricane!

 

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Marketing television shows has changed dramatically, too

 

100 Channels, all launching half a dozen new shoes per year = 600 NEW shows per year!

 

Taker over pages on MySpace

 

Teaming up with YouTube

 

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TV still people's first choice for programs

 

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Universal case studio

 

Able to find out nearly anything about clients using internet

 

Find brand fans

 

Find core fans of Universal or programs they work with

 

Dominate without a press release

 

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Halloween Horror Night is Uinversal's most popular event of the year

 

TWITTER POST

 

IDEA BAR Universal Orlando most popular event>Halloween Horror Night. Brainstorm our Haunted by the Housing Market http://tinyurl.com/4clddm

 

http://twitter.com/RealEstateCafe/statuses/961116018

 

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Harry Potter theme park release all done though social media / bloggers

 

Amazing video showing wide array of news coverage

 

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5 million fans created avatars on the Simpson

 

Able to embed avatar in The Simpson's Ride?

 

Sent email to 12 million Simpson fans, invited them to come play on the site

 

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How do you get news for all of these creative initiatives

 

Launch various candidates over the wall in The Simpson's Ride

 

Proves marketers will do anything to get people to come to their sites

 

Facebook contest to find New Mayor of KrustyLand

 

1 million unique visitors

 

7 million page views

 

Fastest attraction at Universal to reach 1 million riders

 

Video: Simpson Ride!