How the Next Generation is Consuming Media

13-34 age group is 53% of mobile internet users

- [ ] 07/24/08

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- [ ] How the Next Generation is Consuming Media

      Michael Rogers, Futurist-in-Residence, The New York Times

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- [ ] Millenials are mobile, omnivorous, opportunistic, social and

      visual.

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- [ ] Mobile

    - [ ]  Lifespan of mobile device (phone?) is 17 months.

    - [ ] Next 5 years

        - [ ] Low cost, high speed

        - [ ] 2009:  Shut off analog

    - [ ] Competing forms of high speed access driving prices down

    - [ ]

    - [ ] All of these devices enable by GPS

        - [ ] particularly in RE

        - [ ] Very first NYTimes app

            - [ ] NYTimes mobile real estate

            - [ ]

- [ ] Omnivorous

    - [ ] Genartion that consumes an enormous amount of information

    - [ ] Millennials like to read newspapers

    - [ ] Be in many place to reach this generation

    - [ ]

- [ ] Opportunistic

    - [ ] Boomers tend to have habits

    - [ ] Millennials

        - [ ] Less habit oriented

        - [ ] If it is important, it will come to me

            - [ ] last to learn about Virginia Tech

                - [ ] Boomers first

                - [ ]

- [ ] Be omnipresent

    - [ ] On web

    - [ ] On iPhone

    - [ ] On Chumby

        - [ ] Like an internet clock radio

    - [ ] Any main business

        - [ ] No, just need to play in all three arenas

    - [ ]

- [ ] Millennials want to participate

    - [ ] Explosion of social networks

    - [ ] Average 1.2 hours

        - [ ] Virginia Tech did not flow to M's through social networks

        - [ ]

- [ ] Beginning of a new way to organize real estate

    - [ ] Social graph will follow you in the future

    - [ ] Wherever you go, your firiend\\

    - [ ] Not a fad, most important reorganization since the web began

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- [ ] Myth of multi-tasking

    - [ ] Read &

    - [ ] Myth:  New kind of cognition

    - [ ] CPA:  Continuous Partial Attention

        - [ ] Distracted

        - [ ] Not paying much attention very well

    - [ ] Need to keep in mind while we design media

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- [ ] Really visual generation

    - [ ] Similar except for M's, web more visual than TV coverage of

          Virginia Tech

    - [ ] Decline of reading

        - [ ] Particularly long form reading

            - [ ] Upscale, well educated, but don't use text to get info

            - [ ]

    - [ ] Examples

        - [ ] Use of video in five years

            - [ ] Boston.com:

                - [ ] Speaker showing slides of story about Rose

                      Kennedy, comparing text

                      coverage -- lots of pages -- versus 9 web photos

                - [ ] Viewers drop by 50% with each page click (on text

                      & photos?)

        - [ ] Lean forward vs lean back

            - [ ] Future demo:  Amazing integration of video &

                  contextual information