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Story of an Entrepreneur

Page history last edited by PBworks 16 years, 8 months ago

Story of an Entrepreneur

8/2/07

 

Doug Lebda, Founder of LendingTree.com, now President & COO of Barry Diller's IAC

 

Started taking notes late, again because I am multi-tasking with email, etc.

 

Q:  Is the web a branding strategy?

 

Lebda:  Online or offline, it's about what it costs to get a lead through the door.  Now with search engine optimization it is much easier to generate leads.  If you are an agent, you can leave lead generation to companies like LendingTree.

 

Q:  The last time you were here, you were with Barry Diller.  What's it like to give up your company?

 

Lebda:  We began giving away the first time we took money from outside investors.

 

We are still losing $20 million per year in our real estate business.  We knew we would need lot's of capital to get that started.

 

 

 

 

 

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