Super Size Search

Real estate search has become more refined as more companies have entered the space hoping to make it easier to find listings online. Hear from executives at some of the top companies in this space.

Moderated by: Brian Boero, Partner, 1000Watt Consulting

John Helm, CEO, MyNewPlace
Lloyd Frink, President & Co-Founder, Zillow.com
Lorna Borenstein, President, Move, Inc.

Marty Frame, SVP & GM, Cyberhomes
Sami Inkinen, Co-founder & COO, Trulia.com
Vikki Neil, VP Online Classifieds, FrontDoor.com

Super size search

- [ ] 07/24/08

- [ ]

- [ ] Sami, Trulia.com

- [ ] What's changed in the last five years?

    - [ ] 4 million people getting

    - [ ]

- [ ] Social media is real

    - [ ] Trulia Voices launched over a year ago

        - [ ] Ask a Q, and get responses within 20 minutes

        - [ ]

- [ ] Sign-up & register using forms?

    - [ ] Totally passe?

    - [ ] Sami does not advise that agents remove forms form site

        - [ ] Just make it easy for peoople to get in touch with you

        - [ ]

- [ ] Realtor.com makeover

    - [ ] Surprised by so much

    - [ ] #1:  How important, large beautiful photos are

        - [ ] If consumer does not see photos, don't credibility of

              agent

    - [ ] Everyone buzzes about video, but photos are KING!

    - [ ] 300% more visits on listings with photos

    - [ ] Realtor.com charges for photos, but Zillow does not

    - [ ]

- [ ] Zillow.com

    - [ ] 5 million visitors per month?

        - [ ] 11 million visits

        - [ ] Comp score number vs

    - [ ] Industry more trusting of Zillow

        - [ ] Incremental new leads

        - [ ] Photos FREE

            - [ ] FSBOs, too?

    - [ ] Build partnerships is important

    - [ ] Consumer likes seeing

    - [ ]

- [ ] CyberHomes.com

    - [ ] Marty Frame

    - [ ] Not helpful to confuse visits with listings

        - [ ] Industry gave a bad experience to the consumer?

            - [ ] Tried to hit consumer over the head, and drag them

                  into a cave

    - [ ] Consumers want context for their decisions

        - [ ] Can segment audience into buyers & sellers

        - [ ] or, serve those who are looking for context

        - [ ]

- [ ] FrontDoor.com

    - [ ] HGTV

    - [ ] Consumer wants photos, school info, how-to's, particualarly

          for 1st time buyers

    - [ ] InfoTainment

        - [ ] Designed to Sell, home staging TV program

    - [ ] Want to be the source for the most amount of information

    - [ ] Everyone has listings, w

    - [ ] Beyond search, what comes next?

        - [ ] If we all have 3 million listings, how do we compete?

        - [ ]

- [ ] MyNewPlace, rental site

    - [ ]

- [ ] Nomadic Culture:  How is it impacting search?

    - [ ] Truilia.com

        - [ ] Understand the difference between mobile usage vs full

              screen

            - [ ] Sunday midday highest demand for Trulia handheld apps

    - [ ] Realtor.com

        - [ ] 50% of Realtors will have smartphones by the end of the

              year

            - [ ] Ability to have YOUR data on your smartphone as

                  you're in the field is critical

                - [ ] How will it impact your daily experience, in real

                      time

        - [ ] 33% of consumers

    - [ ] Zillow.com

        - [ ] Mobile app

    - [ ] CyberHomes

        - [ ] Text is ubigitious

    - [ ] FrontDoor.com

        - [ ]

- [ ] Blog topic

    - [ ] Dominant searc

    - [ ]

- [ ] Takeaways

    - [ ] RSS is big, and homeowner are nocturnal

    - [ ]

- [ ] Questions

    - [ ] How many visitors per month per listing

    - [ ]

- [ ] For every two listings you provide, you can expect one new lead

      per month