Why is the future of the real estate industry in the hands of small brokerages?

Chris Berg: 

Why did we make the switch?

Big as a huge rock

Wasn't about money

We were at the point where the commissions had gotten out of control.  Was not about money, was about control -- creative control.

Marketed ourselves with a big old hammer!

Rob Hahn

Not a Realtor, never managed a real estate office

Most of the audience despises big brands

Six months ago:  Christian Soldiers, as in Chris Berg, and contrarian stance, large brokers will prevail -- the RobNet Movement

Inevitability of numbers

Most of the RE sold, most of commissions generated, are large brokers

one in four

Companies like NRT do $150 BILLION in Sales!

People who have a lot to lose, have a lot more motivation that people who have a lot to gain!

Tech centric

Chris says that

Per agent, small agencies are outperforming large agents

Yale guy position:  Tech is expensive, but Chris says NOT that expensive

Very few consumers calling agencies anymore and saying, Hi Big Brand, we want you to come over and list my home right now

Rob

One word response, Redfin

They recently became profitable

When Redfin first came out, they could become the future of what a BIG BROKERAGE could become

Big brokers have created the problem they created right now

If BIG BROKERS are to survive, they have the resources