Boston Social Media Group

Corporate Social Responsibility

10/15/08

What is your perception of what we need right now?

First speaker: 

Who is acting irresponsibly?

Corporate Social Responsibility

Social media created a new way to drive reputation

Strong business case for

Companies that communicate a moral purpose will prosper

People will do business with people they believe they can trust

Doing good and not doing bad brings value to a corporation

BP's "Beyond Petroleum" campaign

A great, great message

BW question:  One in six homeowners in America are upside down on their mortgages.  If you represented a real estate brokerage company, what kind of corporate social responsibility campaign would you recommend they implement?

The BLAME game:  Wall Street versus Main Street

Who's fault is it?

Those who are responsible should come and fix it.

Post Bailout: 

McCain initiative: 

Get their team on the same page?

Hard to sell people in this environment

1 in 50 in foreclosure:   1 in 6 upside down.  We're all in this together.

ForeclosureCorp

Support Groups

Help people understand the problem and calm their fears

Getting people to spend money is difficult

New PR Strategy: A Sense of Humor

Proof of concept:  Frozen Peas / Susan Reynolds

Coming up with new ideas

Jimmy Fund Scooper Bowl

Virtual Send a Scoop

Go to Ben & Jerry's and send to

Get $2 off

Building community

Blog Action Day has over 80 cosponsor organizations

The key to any company in the 21st Century is PEOPLE. Those people now have the mechanism to talk about products and service providers anytime, anywhere because they have the tools. 

Real Estate Cafe links

http://ChangeAgents.ning.com

Community Commission

Opportunity to help local non-profits as donor dollars decline

Homecoming Blitz

SaveASAP

$30 billion in consumer saving annually