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Facebook for Fun and Profit

Page history last edited by RealEstateCafe 11 years, 4 months ago

Facebook is a giant cocktail party!

 

1.  Customize your news feed!

 

Mastermind list

 

People to meet list

 

Get status update on those people alone

 

Prospect list

 

Subscribed to 50 Facebook pages

 

2.  Import your other social networking accounts

 

Automates other accounts

 

3.  Status updates

 

Be conversation and multimedia

 

Recommendation: 

 

Lot of people see RE people as sales people, want to break down that barrier

 

4.  Ricardo Bueno, RETomato

 

Solve don't sell

 


 

Craig Donato:  Oodle

 

Facebook is much more than cocktail party, now Social DISCOVERY

 

Using Facebook Marketplace:  Housing

 

About 1/3rd of

 

Surprisingly, a LOT of people use Facebook to publicize what they are "Looking for..."

 

Posting in marketplace is presently FREE

 

Postings are shared in newsfeed, too

 

Go to 10-15 million people

 

Fueling conversations

 

Two ways people can talk about listings

 

As people look at your listing, not only is that adding value to YOUR listings, but content is being shared across Facebook

 

Viral marketing in 30 minutes, Friends of Friends, FoF Marketing Strategy

 

If someone clicks on your photo, it goes to your profile

 

Can create a My Listings on MarketPlace

 

If really bullish on marketing on Facebook, can buy Facebook ads

 

Facebook is not just a cocktail party, it is social media on steriods

 


 

Q&A section

 

What is sexy on Facebook?

 

Building relationships, more important than anything self-promotional

 

Goal:  80% of content shared should be from other people?

 

Publishing listings, versus posting, "I have a friend looking for an apartment in .... neighborhood"

 

Personal pages versus professional pages

 

Send link to craig@oodle.com to move

 

Very easy to get someone kicked off Facebook?

 

Facebook doesn't want people to have two personas online

 

RECafe Action item:  Begin to transition business content off original Facebook page to Facebook Pages

 

Q:  What is the difference between Fan Pages and Business Pages on Facebook?

 

What's the best way to transition friends to Facebook Fan page?  Ricardo says to create an email and send to every new Facebook friend request 

 

41% of users on Facebook spend at least 2.1 hours per day

 

Should I create my content inside Facebook, where millions of people are already spending huge amounts of time, and try to get Facebook users to leave Facebook to visit your block

 

Early research suggests that Facebook users are not likely to leave Facebook

 

Easy way to start conversation is to begin conversation with another real estate agent in your network

 

People who are looking for people to list houses, want to see that RE agents know how to use social media

 


 

Follow-up resources

 

Craig Donato

http://www.facebook.com/marketplace

http://www.oodle.com

 

Craig blogs at:

http://blog.oodle.com

 

Email:  

craig@oodle.com

 


 

LINKS

 

100 Fold Return from ConnectSF 2009

 

 

 

 

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