Facebook is a giant cocktail party!
1. Customize your news feed!
Mastermind list
People to meet list
Get status update on those people alone
Prospect list
Subscribed to 50 Facebook pages
2. Import your other social networking accounts
Automates other accounts
3. Status updates
Be conversation and multimedia
Recommendation:
Lot of people see RE people as sales people, want to break down that barrier
4. Ricardo Bueno, RETomato
Solve don't sell
Craig Donato: Oodle
Facebook is much more than cocktail party, now Social DISCOVERY
Using Facebook Marketplace: Housing
About 1/3rd of
Surprisingly, a LOT of people use Facebook to publicize what they are "Looking for..."
Posting in marketplace is presently FREE
Postings are shared in newsfeed, too
Go to 10-15 million people
Fueling conversations
Two ways people can talk about listings
As people look at your listing, not only is that adding value to YOUR listings, but content is being shared across Facebook
Viral marketing in 30 minutes, Friends of Friends, FoF Marketing Strategy
If someone clicks on your photo, it goes to your profile
Can create a My Listings on MarketPlace
If really bullish on marketing on Facebook, can buy Facebook ads
Facebook is not just a cocktail party, it is social media on steriods
Q&A section
What is sexy on Facebook?
Building relationships, more important than anything self-promotional
Goal: 80% of content shared should be from other people?
Publishing listings, versus posting, "I have a friend looking for an apartment in .... neighborhood"
Personal pages versus professional pages
Send link to craig@oodle.com to move
Very easy to get someone kicked off Facebook?
Facebook doesn't want people to have two personas online
RECafe Action item: Begin to transition business content off original Facebook page to Facebook Pages
Q: What is the difference between Fan Pages and Business Pages on Facebook?
What's the best way to transition friends to Facebook Fan page? Ricardo says to create an email and send to every new Facebook friend request
41% of users on Facebook spend at least 2.1 hours per day
Should I create my content inside Facebook, where millions of people are already spending huge amounts of time, and try to get Facebook users to leave Facebook to visit your block
Early research suggests that Facebook users are not likely to leave Facebook
Easy way to start conversation is to begin conversation with another real estate agent in your network
People who are looking for people to list houses, want to see that RE agents know how to use social media
Follow-up resources
Craig Donato
http://www.facebook.com/marketplace
http://www.oodle.com
Craig blogs at:
http://blog.oodle.com
Email:
craig@oodle.com
LINKS
100 Fold Return from ConnectSF 2009
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