Official site: http://barcamp.org/mobicampbos
LIVE notes:
Session 1
Session 2: iPhone Development
Session 3: Monetizing mobile apps
10:00am: Steve Garfield
No one making money yet
What's the killer app?
Check out SpotRunner?
Customized professional stock footage for your company
Buy ad placement by local zip codes through Cable access
SuperBowl
Location enabling, combine with video
How can people use tools like this to leverage an army of embedded videographers
Google has an entire team of people who are...
Prequalified group of people
Location enabled devices, with video, and advertising built in
Action: Sign-up with video right now
GPS devices: Not connected yet, 90% of
When those devices become connected, real time connectivity will access 10,000 people
Will they be walled gardens?
Google is doing all of this right now, check out Copley Plaza Hotel
Google verifies address, then provides
http://www.google.com/
Map search
Business search
POI: Point of Interest
Then, what can you add to this as a user?
TeleAtlas geo-search
Nokia experimenting with this model
Others also allowing users to add content
VON: Video on the Net
Streaming Media East
New Media Expo
SteveGarfield.com
Steve is interested in travel
The Carol & Steve Show: 52 Expisodes, shoot every weekend
Really get to see what it's like
POI Attribution
Point of Interest attribution
What's the next winer we want to go to?
Able to preview video on phone before deciding
How to monetize this?
Yellow pages now free, but vendors have 20 options to add sponsored content
Google Local
Your video has been up for the last month, we're taking it down unless
Above the fold, and below the fold search
Steve has "Best of Boston" blog, adds his own personal favorites which drive leads to their businesses
Personal, authentic
Value exchange for POI
Check out Nokia World
Nokia bought NavTech
Also bought cell phone advertising company in Boston
Find press
Google Wilson Kerr, audience member who contributed much of the content above
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