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MobileCampBoston

Page history last edited by PBworks 17 years ago

Official site:  http://barcamp.org/mobicampbos

 

LIVE notes:

 

Session 1

 

Session 2:  iPhone Development 

 

Session 3:  Monetizing mobile apps 


 

10:00am:  Steve Garfield

 

No one making money yet

What's the killer app?

 

Check out SpotRunner?

 

Customized professional stock footage for your company

Buy ad placement by local zip codes through Cable access

SuperBowl

 

Location enabling, combine with video

 

How can people use tools like this to leverage an army of embedded videographers

 

Google has an entire team of people who are...

Prequalified group of people

Location enabled devices, with video, and advertising built in

 

Action: Sign-up with video right now

 

GPS devices:  Not connected yet, 90% of

When those devices become connected, real time connectivity will access 10,000 people

Will they be walled gardens?

 

Google is doing all of this right now, check out Copley Plaza Hotel

Google verifies address, then provides

http://www.google.com/

Map search

Business search

POI:  Point of Interest

 

Then, what can you add to this as a user?

 

TeleAtlas geo-search

 

Nokia experimenting with this model

Others also allowing users to add content

 

VON:  Video on the Net

Streaming Media East

New Media Expo

 

SteveGarfield.com

Steve is interested in travel

The Carol & Steve Show:  52 Expisodes, shoot every weekend

Really get to see what it's like

POI Attribution

Point of Interest attribution

 

What's the next winer we want to go to?

Able to preview video on phone before deciding

 

How to monetize this?

 

Yellow pages now free, but vendors have 20 options to add sponsored content

Google Local

Your video has been up for the last month, we're taking it down unless

 

Above the fold, and below the fold search

 

Steve has "Best of Boston" blog, adds his own personal favorites which drive leads to their businesses

Personal, authentic

Value exchange for POI

 

Check out Nokia World

Nokia bought NavTech

Also bought cell phone advertising company in Boston

Find press

 

Google Wilson Kerr, audience member who contributed much of the content above

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