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Monetization

Page history last edited by RealEstateCafe 12 years, 6 months ago

LIVE NOTES from PodCampBoston3

07/20/08

 

Presented by David Cutler, EatMedia.com & Jim Dowd, HelpGuest.com

 

Presentation slides & blog now online, see PodCamp Love on David's blog

 


 

OVER GOALS / TAKE AWAYS

 

1.  Shift your expectations

 

2.  Consider your options -- ASK your customers

 

3.  LOVE

 


 

NEW SLIDE:  Why does this feel so wrong?

 

THEN

 

NOW

 

Encouraging trial & adoption

 

NEW SLIDE:  New Way of Thinking

 

Recommended Books

Does it Matter

Crossing the Chasm

Freakonomics

 

AUDIENCE ROLL-CALL

 

Chris Brogan:  "Can't feed your kids with hugs"

 

The Shopping Cart Queen:  Entrepreneurs & Small Business Owners

TutorialDepot.com

Wings Around the Globe

On-line video cooking show

Portal for Southern NH

Wine journalist, Burbul

Thomas, Reuters

 

NEW SLIDE:  Money is ... "Currency"

 

Flowing & powering everywhere like electricity

 

CASH

Linden Dollars

Knowledge

Content - Utility

Credibility

 

NEW SLIDE:  Traction v Friction

 

Got to close the gap between preceived value, in your eyes vs what others thing about what you are doing

 

3x Overvalue your own product

 

-3x Value of your product vs installed base

 

NEW SLIDE: [Do the] the Right Thing

 

Slide of George Bailey, It's a Wonderful Life

 

NEW SLIDE:  The only advice we will give you (today)

 

Make your own money

Love your market

Learn and Share -- ASK THEM?

 

What wil clients pay for?

Shift your expectations to match the opportunities your love

 

My attempts to ask clients what they like about The Real Estate Cafe's business model

 

If airlines have fare sales, should real estate agents? Part 2

 

How can we improve our money-saving Menu of Fees & Rebates?

 

NEW SLIDE: 

 

Own multiple channels

 

NEW SLIDE:  Forces on your Business Model

 

Five Forces

 

NEW SLIDE:  Quadrants Rule to Assess Many Options

 

Two axis graph with four quadrants

 

Sale

Subscription

Advertising

No model

 

NEW SLIDE:  Consider your Big Picture

 

NEW SLIDE:  Where The Money is Going -- Near You!

 

1.  Device & Equipment

 

2.  Internet access: 

 

3.  Applications

 

4.  Implementation & integration

 

5.  Advertising (revenue sharing)

 

6.  Transactions:  What can you sell right on your site?

 

7.  Analysis:  Maybe you can get paid for your research or insight?

 

Research world heading into this space... pros beginning to host focus groups

 

Who wants to pay to talk to your clients?

 

NEW SLIDE:  Crowd sourcing with Revenue Sharing

 

Image:  Were you there when news happened?

Upload your photos and videos here to have them considered for use in articles and features on Yahoo! News

YOU WITNESS NEWS (BETA)

 

Just posted to Twitter.com/RealEstateCafe

 

BIZ DEV: Imagine a national network of house hunters, turned embedded housing bubble reporters using Yahoo! BETA http://tinyurl.com/yewdl3

 

NEW SLIDE: Inspiration from Information

 

How are people monetizing their Podcasts?

 

OPEN DISCUSSION

 

Steve from http://TutorialDepot.com talking about his business model

Initially put on info for FREE, offered premium features

Seems to be working, some people are paying

More opt to get limited product free, but others wiling to pay for premium

 

Kelle from http://SpartaSuccess.com

Repackaging 52 podcasts from last year into a new membership site

One podcast per month for FREE (for 6 months)

Members able to get more podcasts or access to previous programs for a FREE

 

CLOSING

 

Handed out Dollars coins

Give that dollar we gave you to the person from this session who has the coolest shoes!

 

My vote goes to TIP TOES!

 

 

SPONSOR PITCHES

TechChowder.com

Video recordings of tech events like this!

 

HelpGuest.com

Positioning statement:  eBay for skills!

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