LIVE NOTES from PodCampBoston3
07/20/08
Presented by David Cutler, EatMedia.com & Jim Dowd, HelpGuest.com
Presentation slides & blog now online, see PodCamp Love on David's blog
OVER GOALS / TAKE AWAYS
1. Shift your expectations
2. Consider your options -- ASK your customers
3. LOVE
NEW SLIDE: Why does this feel so wrong?
THEN
NOW
Encouraging trial & adoption
NEW SLIDE: New Way of Thinking
Recommended Books
Does it Matter
Crossing the Chasm
Freakonomics
AUDIENCE ROLL-CALL
Chris Brogan: "Can't feed your kids with hugs"
The Shopping Cart Queen: Entrepreneurs & Small Business Owners
TutorialDepot.com
Wings Around the Globe
On-line video cooking show
Portal for Southern NH
Wine journalist, Burbul
Thomas, Reuters
NEW SLIDE: Money is ... "Currency"
Flowing & powering everywhere like electricity
CASH
Linden Dollars
Knowledge
Content - Utility
Credibility
NEW SLIDE: Traction v Friction
Got to close the gap between preceived value, in your eyes vs what others thing about what you are doing
3x Overvalue your own product
-3x Value of your product vs installed base
NEW SLIDE: [Do the] the Right Thing
Slide of George Bailey, It's a Wonderful Life
NEW SLIDE: The only advice we will give you (today)
Make your own money
Love your market
Learn and Share -- ASK THEM?
What wil clients pay for?
Shift your expectations to match the opportunities your love
My attempts to ask clients what they like about The Real Estate Cafe's business model
NEW SLIDE:
Own multiple channels
NEW SLIDE: Forces on your Business Model
Five Forces
NEW SLIDE: Quadrants Rule to Assess Many Options
Two axis graph with four quadrants
Sale
Subscription
Advertising
No model
NEW SLIDE: Consider your Big Picture
NEW SLIDE: Where The Money is Going -- Near You!
1. Device & Equipment
2. Internet access:
3. Applications
4. Implementation & integration
5. Advertising (revenue sharing)
6. Transactions: What can you sell right on your site?
7. Analysis: Maybe you can get paid for your research or insight?
Research world heading into this space... pros beginning to host focus groups
Who wants to pay to talk to your clients?
NEW SLIDE: Crowd sourcing with Revenue Sharing
Image: Were you there when news happened?
Upload your photos and videos here to have them considered for use in articles and features on Yahoo! News
YOU WITNESS NEWS (BETA)
Just posted to Twitter.com/RealEstateCafe
BIZ DEV: Imagine a national network of house hunters, turned embedded housing bubble reporters using Yahoo! BETA http://tinyurl.com/yewdl3
NEW SLIDE: Inspiration from Information
How are people monetizing their Podcasts?
OPEN DISCUSSION
Steve from http://TutorialDepot.com talking about his business model
Initially put on info for FREE, offered premium features
Seems to be working, some people are paying
More opt to get limited product free, but others wiling to pay for premium
Kelle from http://SpartaSuccess.com
Repackaging 52 podcasts from last year into a new membership site
One podcast per month for FREE (for 6 months)
Members able to get more podcasts or access to previous programs for a FREE
CLOSING
Handed out Dollars coins
Give that dollar we gave you to the person from this session who has the coolest shoes!
My vote goes to TIP TOES!

SPONSOR PITCHES
TechChowder.com
Video recordings of tech events like this!
HelpGuest.com
Positioning statement: eBay for skills!
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