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Radical Marketing

Page history last edited by RealEstateCafe 12 years, 4 months ago

Thursday, July 24, 10:45 am – 11:00 am

Radical Marketing for Real Estate


A conversation with Deanna Brown, President, Scripps Networks Interactive


InfoTainment:  Find the balance between information and entertainment




lean back / learn forward user experience


Interactive TV will go mainstream in the next 5 to 7 years


Is it a remote control or is it a keyboard?


How are people engaging? 


TV over produced


Brad:  I hope to God that we don't get too much SLICK video on the web


Deanna:  Need to preserve level of authenticity with the consumer


User can vet out slick


Brad:  What is your assessment of YouTube?


Deanne:  YouTube is an experience of community


Audience is challenging, can have great product and it won't get touched


Trading Card YouTube? http://tinyurl.com/5np92a





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