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Radical Marketing

Page history last edited by RealEstateCafe 12 years, 4 months ago

Thursday, July 24, 10:45 am – 11:00 am

Radical Marketing for Real Estate

 

A conversation with Deanna Brown, President, Scripps Networks Interactive

 

InfoTainment:  Find the balance between information and entertainment

 

IPT

 

lean back / learn forward user experience

 

Interactive TV will go mainstream in the next 5 to 7 years

 

Is it a remote control or is it a keyboard?

 

How are people engaging? 

 

TV over produced

 

Brad:  I hope to God that we don't get too much SLICK video on the web

 

Deanna:  Need to preserve level of authenticity with the consumer

 

User can vet out slick

 

Brad:  What is your assessment of YouTube?

 

Deanne:  YouTube is an experience of community

 

Audience is challenging, can have great product and it won't get touched

 

Trading Card YouTube? http://tinyurl.com/5np92a

 

 

 

 

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