Thursday, July 24, 10:45 am – 11:00 am

Radical Marketing for Real Estate

A conversation with Deanna Brown, President, Scripps Networks Interactive

InfoTainment: Find the balance between information and entertainment

IPT

lean back / learn forward user experience

Interactive TV will go mainstream in the next 5 to 7 years

Is it a remote control or is it a keyboard?

How are people engaging?

TV over produced

Brad: I hope to God that we don't get too much SLICK video on the web

Deanna: Need to preserve level of authenticity with the consumer

User can vet out slick

Brad: What is your assessment of YouTube?

Deanne: YouTube is an experience of community

Audience is challenging, can have great product and it won't get touched