The Blogging Superstars
8/2/07
Starting taking notes midway through the session
Kevin Baer, 3OceansRealEstate.com
Tends to be analytical and that personality shows through on his blog. As a results, he attracts clients who are also drawn towards statistics. If you want numbers, Kevin is the guy to call.
Jonathan Miller, Matrix.millersamuel.com
Only 4% of the NY market is investor driven?
Q: How do you talk to B2B audience?
My religion is neutrality. I want to present the information in as clear and unbiased way as possible, because my brand is neutrality.
Noah Rosenblatt, UrbanDigs.com
Teresa Boardman, StPaulRealEstate.com
Used humor so effectively that clients emailed posts to their entire mailing lists. Create a virtual bench with an avatar.
Ardell DellaLoggia, RainCityGuide.com
Remember, internet users are finding you from blog posts you wrote months even a couple of years ago, not necessarily your last few posts.
Q: Should everybody blog?
Noah: Everyone should because everyone is their own brand.
Jonathan: I don't think everyone should blog, because it is a large commitment.
Ardell: I think everyone in the real estate industry should stop being agent centric, and be consumer centric.
Kevin: I don't think everyone should blog, unless you really like to write.
Best practices for bloggers
Ardell: Turn ordinary correspondence with clients it block posts, so you don't have to write everything twice
Teresa: In the real estate industry, pictures are compelling -- use them!
Brad: People are tired of bullshit, they are tired of TV ads, they are tired of...
Part of what this is about is telling the truth. If you are trying to build trust, you're not going to say something others are going to correct on the web
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