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Doc Searls intro to VRM CRM

Page history last edited by RealEstateCafe 9 years, 10 months ago

LIVE WIKI notes (from a real estate perspective)

Doc Searls intro comments / slide presentation at VRM+CRM 2010

Day One 8/26/10:  9:30am kick-off

 

Watch for "official notes" & slides later on event wiki (see agenda)

 

There's still this notion that the best customer is a captured one

 

Thus we tend to think of a free market as "your choice of captor."

 

Every capture is also a silo for data

 

Free market also becomes your choice of data captor

 

Things we call "social" systems are also silos as well

 

Unleashing the potential of behavioral disorders (see humorous slide below)

http://www.despair.com/somevedi.html

 

Broken out of silos before, examples, Wang, IBM, Digital, 3Com

 

How do we prove that a FREE customer is more valuable than a captive one? 

Try VRM:  Vendor Relationship Management

What happens when FREE customer represent threats

 

VRM is the reciprocal to CRM

With VRM, the individual is the point of integration of your data

 

We will reform retail by giving customers their own terms of engagement

 

A new service category will appear

Customer: 1st party

Customer driven: 4th party

Vendor driven: 3rd party

 

Attraction will drive business

 

The Intention Economy will get real

It will be based on what customers actually want.

People "ready to buy" vs future intent of buy / sell in real estate (eg. aging parents)

 

At it's base, Adrianna Lucas, in UK, hosts VRM Hub

The Mine! Project

Open source project

 

ListenLog

Keith Hopper, NPR

Model for one of the ideas on http://bit.ly/reVRM-Minifesto

10.  Buyers will be able to manage and release their listing clickstreams so sellers, including distressed sellers, auctioneers, and leanders or government agencies with foreclosures, can invite them to bid on properties.  (See comments received / Discuss)

 


 

Adam Marcus on Emancy

 

Incentivizing Vendor-Customer Relationship Management

 

Case study:  MIT Open Courseware

http://ocw.mit.edu

 

Follow live stream from VRM+CRM 2010 at

http://www.livestream.com/cioitexec

Follow #vrmcrm2010 #VRM or #reVRM on Twitter

 

 

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