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CRM panel

Page history last edited by RealEstateCafe 11 years, 3 months ago

CRM panel - Dan Miller, Denis Pombriant, Josh Weinberger, John McKean

 

One definition of VRM is better use of information for competition (missed exact quote, see if anyone else tweets)

 

Talking about behavioral issues behind transition to VRM

70% of issues behind adoption are behavioral

 

Horizontal axis:  Transaction > Relationship

Vertical axis:  Vendor driven > Customer driven

 

Progression: Increasing levels of emotion, from CRM to SocialCRM to VRM

 

Acknowledgement, respect, trust

The most powerful human emotion is FEAR, the other is GREED

 

What is the compelling business case to move people from Vendor driven transactions to Customer driven relationships

 

One of the things not being done well right now, is DEFINED communities to explore needs of customers.  Could a homebuyers club address this problem, how about readers of real estate sections of newspapers, and their blogs, like Boston Real Estate Now?

 

SocialCRM

Marketing people have rediscovered the contact centers

 

Social is disintermediating the vendor, because social means people helping people

 

One of the biggest things is going to be business case?

 

You don't need perfect information, you need the wisdom of crowds

 

TRUST FACTORS: Issue is NOT what do vendors do with customer data, but can they trust it?  Are any #realestate sites grading consumer input? #VRM #reVRM

http://twitter.com/RealEstateCafe/statuses/22189194568

 

RealEstateCafe Q If fees threatened, whats compelling case to move buyers from vendor-driven transactions #CRM to customer-driven relationships #VRM #reVRM

http://twitter.com/RealEstateCafe/statuses/22188218366

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