How to architect the most awesome Personal RFPs in the world?
Tara Hunt @missrogue Jerome, Cassandra
http://shwowp.com
Much talk about cookie driven data extraction from ordinary use of sites
WSJ article created lots of buzz last week, find link
RFP = Request For Proposal
Personal RFI = Request for Information
1. Personal RFPs indicate a strong intent to buy - lower the cost of finding customers allow vendors to pass on savings to consumers
2. Clean data, accurate, deep and up to date
3. 100% opt-in, trust between buyers & sellers
4. Ability to understand the analysis
5. No data silos and secrecy
Trip.it like experience
Can look at past purchases by store
Add any and all retailer they can find
Non-invasive
Allow your customer to export purchase data
Much easier to take an order confirmation, augment with rich data
Data portability policy
Allow users to export in CSV, XML,
Allow users to export to their desktop, reuse in the public
Aiming to be "a container" not THE container for data
Launching at end of September
Real VRM app!
Not workable on this end yet, but workable on this end?
Personal RFP
In the case of shopping, what would be the customer experience?
What do you want to impact positively at both ends of the experience?
Low barrier to entry for vendors
Joe wrote a paper
One of the things you need to be careful about when issuing a Personal RFP need to think through issues, eg. privacy
Privacy layers: Issue Personal RFPs to different kinds of home sellers
Represented by listing agents
Actively selling "for sale by owner", pre-foreclosure loan officers
Doc: We're just at the beginning of building out a marketplace for Personal RFPs
Reputation is just another signal
Some sort of recognition that this is another qualified buyer
eg. pre-approved financing
Will there be a market for people who can manage your financial life?
Concierge services?
Leaving 3rd bucket open
Jerome's wife, Kim, runs an affiliate blog site that compensates her for purchases
In order to publish a personal RFP, you need to know what you want? In #realestate, will RFPs for properties be separate for RFPs for professional services / advice?
RealEstateCafe Do U need to know what you want to publish personal RFP? In #realestate, home search criteria are likely to evolve #reVRM #VRM #vrmcrm2010
Assumptions:
1. Data is currency + gives power to the bearers
2. This currency is best off democratized
Dramatic shift for vendors as well?
If I've got a deal for 5,000 requests, how do I do that?
http://Shopatron.com proved you don't need to automate price offers
Wrap-up: Simon described an example of shopping using a personal RFP on http://Shwowp.com.
Conversations about how that conversation will take place. People browser not good leads.
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