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Awesome Personal RFPs

Page history last edited by RealEstateCafe 10 years, 5 months ago

How to architect the most awesome Personal RFPs in the world?

Tara Hunt @missrogue Jerome, Cassandra

http://shwowp.com

 

Much talk about cookie driven data extraction from ordinary use of sites

WSJ article created lots of buzz last week, find link

 

RFP = Request For Proposal

Personal RFI = Request for Information

 

1.  Personal RFPs indicate a strong intent to buy - lower the cost of finding customers allow vendors to pass on savings to consumers

2.  Clean data, accurate, deep and up to date

3.  100% opt-in, trust between buyers & sellers

4.  Ability to understand the analysis

5.  No data silos and secrecy

 

Trip.it like experience

 

Can look at past purchases by store

Add any and all retailer they can find

Non-invasive

Allow your customer to export purchase data

 

Much easier to take an order confirmation, augment with rich data

 

Data portability policy

Allow users to export in CSV, XML,

Allow users to export to their desktop, reuse in the public

 

Aiming to be "a container" not THE container for data

 

Launching at end of September

Real VRM app!

Not workable on this end yet, but workable on this end?

 

Personal RFP

 

In the case of shopping, what would be the customer experience?

What do you want to impact positively at both ends of the experience?

Low barrier to entry for vendors

 

Joe wrote a paper

One of the things you need to be careful about when issuing a Personal RFP need to think through issues, eg. privacy

Privacy layers:  Issue Personal RFPs to different kinds of home sellers

Represented by listing agents

Actively selling "for sale by owner", pre-foreclosure loan officers

 

Doc:  We're just at the beginning of building out a marketplace for Personal RFPs

 

Reputation is just another signal

Some sort of recognition that this is another qualified buyer

eg. pre-approved financing

 

Will there be a market for people who can manage your financial life?

Concierge services?

 

Leaving 3rd bucket open

Jerome's wife, Kim, runs an affiliate blog site that compensates her for purchases

 

In order to publish a personal RFP, you need to know what you want?  In #realestate, will RFPs for properties be separate for RFPs for professional services / advice?

 

RealEstateCafe Do U need to know what you want to publish personal RFP?  In #realestate, home search criteria are likely to evolve #reVRM #VRM #vrmcrm2010

 

Assumptions:

1.  Data is currency + gives power to the bearers

2.  This currency is best off democratized

 

Dramatic shift for vendors as well?

If I've got a deal for 5,000 requests, how do I do that?

 

http://Shopatron.com proved you don't need to automate price offers

 

Wrap-up:  Simon described an example of shopping using a personal RFP on http://Shwowp.com

Conversations about how that conversation will take place.  People browser not good leads.

 

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