Rebecca Chandler, BrokerSherpa

Next

Consider your goals

Sites & plan

Time saving tools

Goals

What should you do?

ROI vs ROE

     ROE:  Effort

Time is money!

How social media controls everything?

Develop your own plan

1.  Facebook profile

Post, comment, reply daily

2.  Facebook business page

Post, comment, reply daily

3.  Twitter

Tweet from phone

Use cross posting opportunities

4.  Blog

Twice weekly, comment, link to others

5.  RSS Feeds

Easy to get into analysis paralysis, identify trends, collect content

6.  Yelp:

Review as needed and network

7.  Your site

Measure and maintain

8.  YouTube

As appropriate, new listings, FAQs

9.  Email

Google alerts, drip campaigns

TOOLS / TIMESAVERS

Link Twitter to Facebook, LinkedIn, Blog

Social dashboard

Email google alerts

Google analytics

SmartPhone

RSS Feeds

In Between Social Media Strategy:  Lead generation time, work

Integrate all of your online sites!

Post once, goes everywhere

Friend me. Fan me. Follow me.

Link from your blog to Facebook, Twitter

HooteSuite

News feeds from Facebook

Twitter

Direct messages on Twitter

Mentioned me on Twitter

Also has stats:  how many people clicked on particular stats

Google analytics

Direct sites

Referring sites

     Other sites linking to me

Search engines

     Am I utilizing the correct keywords?

          How many visits from keywords

Best tip?

Offer value!