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CRM panel

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Saved by RealEstateCafe
on August 26, 2010 at 10:41:06 am
 

CRM panel - Dan Miller, Denis Pombriant, Josh Weinberger, John McKean

 

One definition of VRM is better use of information for competition (missed exact quote, see if anyone else tweets)

 

Talking about behavioral issues behind transition to VRM

70% of issues behind adoption are behavioral

 

Horizontal axis:  Transaction > Relationship

Vertical axis:  Vendor driven > Customer driven

 

Progression: Increasing levels of emotion, from CRM to SocialCRM to VRM

 

Acknowledgement, respect, trust

 

 

 

 

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