Boston Social Media Group
Corporate Social Responsibility
10/15/08
What is your perception of what we need right now?
First speaker:
Who is acting irresponsibly?
Corporate Social Responsibility
Social media created a new way to drive reputation
Strong business case for
Companies that communicate a moral purpose will prosper
People will do business with people they believe they can trust
Doing good and not doing bad brings value to a corporation
BW sound talking points
One in six homeowners in America are upside down on their mortgages. If you represented a real estate brokerage company, what kind of corporate social responsibility campaign would you recommend they implement?
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