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Corporate Responsibility

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on October 15, 2008 at 5:31:40 pm
 

Boston Social Media Group

Corporate Social Responsibility

10/15/08

 

What is your perception of what we need right now?

 

First speaker: 

 

Who is acting irresponsibly?

 

Corporate Social Responsibility

 

Social media created a new way to drive reputation

 

Strong business case for

 

Companies that communicate a moral purpose will prosper

People will do business with people they believe they can trust

 

Doing good and not doing bad brings value to a corporation

 

BP's "Beyond Petroleum" campaign

A great, great message

 

BW question:  One in six homeowners in America are upside down on their mortgages.  If you represented a real estate brokerage company, what kind of corporate social responsibility campaign would you recommend they implement?

 

The BLAME game:  Wall Street versus Main Street

 

Who's fault is it?

 

Those who are responsible should come and fix it.

 

Post Bailout: 

 

McCain initiative: 

 

Get their team on the same page?

 

Hard to sell people in this environment

 

1 in 50 in foreclosure:   1 in 6 upside down.  We're all in this together.

ForeclosureCorp

Support Groups

 


 

BW sound talking points

 

http://ChangeAgents.ning.com

 

Community Commission

 

Homecoming Blitz

 

SaveASAP

$30 billion in consumer saving annually

 

 

 

 

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