Boston Social Media Group
Corporate Social Responsibility
10/15/08
What is your perception of what we need right now?
First speaker:
Who is acting irresponsibly?
Corporate Social Responsibility
Social media created a new way to drive reputation
Strong business case for
Companies that communicate a moral purpose will prosper
People will do business with people they believe they can trust
Doing good and not doing bad brings value to a corporation
BP's "Beyond Petroleum" campaign
A great, great message
BW question: One in six homeowners in America are upside down on their mortgages. If you represented a real estate brokerage company, what kind of corporate social responsibility campaign would you recommend they implement?
The BLAME game: Wall Street versus Main Street
Who's fault is it?
Those who are responsible should come and fix it.
Post Bailout:
McCain initiative:
Get their team on the same page?
Hard to sell people in this environment
1 in 50 in foreclosure: 1 in 6 upside down. We're all in this together.
ForeclosureCorp
Support Groups
Help people understand the problem and calm their fears
Getting people to spend money is difficult
New PR Strategy: A Sense of Humor
Real Estate Cafe links
http://ChangeAgents.ning.com
Community Commission
Homecoming Blitz
SaveASAP
$30 billion in consumer saving annually
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