LIVE NOTES from PodCampBoston3
07/20/08
Presented by David Cutler, EatMedia.com & Jim Dowd, HelpGuest.com
1. Shift your expectations
2. Consider your options -- ASK your customers
3. LOVE
NEW SLIDE: Why does this feel so wrong?
THEN
NOW
Encouraging trial & adoption
NEW SLIDE: New Way of Thinking
Recommended Books
Does it Matter
Crossing the Chasm
Freakonomics
AUDIENCE ROLL-CALL
Chris Brogan: "Can't feed your kids with hugs"
The Shopping Cart Queen: Entrepreneurs & Small Business Owners
TutorialDepot.com
Wings Around the Globe
On-line video cooking show
Portal for Southern NH
Wine journalist, Burbul
Thomas, Reuters
NEW SLIDE: Money is ... "Currency"
Flowing & powering everywhere like electricity
CASH
Linden Dollars
Knowledge
Content - Utility
Credibility
NEW SLIDE: Traction v Friction
Got to close the gap between preceived value, in your eyes vs what others thing about what you are doing
3x Overvalue your own product
-3x Value of your product vs installed base
NEW SLIDE: [Do the] the Right Thing
Slide of George Bailey, It's a Wonderful Life
NEW SLIDE: The only advice we will give you (today)
Make your own money
Love your market
Learn and Share -- ASK THEM?
What wil clients pay for?
Shift your expectations to match the opportunities your love
NEW SLIDE:
Own multiple channels
NEW SLIDE: Forces on your Business Model
Five Forces
NEW SLIDE: Quadrants Rule to Assess Many Options
Two axis graph
NEW SLIDE:
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