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Monetization

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on July 20, 2008 at 12:57:46 pm
 

LIVE NOTES from PodCampBoston3

07/20/08

 

Presented by David Cutler, EatMedia.com & Jim Dowd, HelpGuest.com

 

1.  Shift your expectations

 

2.  Consider your options -- ASK your customers

 

3.  LOVE

 


 

NEW SLIDE:  Why does this feel so wrong?

 

THEN

 

NOW

 

Encouraging trial & adoption

 

NEW SLIDE:  New Way of Thinking

 

Recommended Books

Does it Matter

Crossing the Chasm

Freakonomics

 

AUDIENCE ROLL-CALL

 

Chris Brogan:  "Can't feed your kids with hugs"

 

The Shopping Cart Queen:  Entrepreneurs & Small Business Owners

TutorialDepot.com

Wings Around the Globe

On-line video cooking show

Portal for Southern NH

Wine journalist, Burbul

Thomas, Reuters

 

NEW SLIDE:  Money is ... "Currency"

 

Flowing & powering everywhere like electricity

 

CASH

Linden Dollars

Knowledge

Content - Utility

Credibility

 

NEW SLIDE:  Traction v Friction

 

Got to close the gap between preceived value, in your eyes vs what others thing about what you are doing

 

3x Overvalue your own product

 

-3x Value of your product vs installed base

 

NEW SLIDE: [Do the] the Right Thing

 

Slide of George Bailey, It's a Wonderful Life

 

NEW SLIDE:  The only advice we will give you (today)

 

Make your own money

Love your market

Learn and Share -- ASK THEM?

 

What wil clients pay for?

Shift your expectations to match the opportunities your love

 

NEW SLIDE: 

 

Own multiple channels

 

NEW SLIDE:  Forces on your Business Model

 

Five Forces

 

NEW SLIDE:  Quadrants Rule to Assess Many Options

 

Two axis graph

 

NEW SLIDE:

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